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PR Toolkit

The marketing and public relations needs of libraries have changed dramatically in recent years, and the stakes are higher than ever. Today's libraries provide residents an array of expertise, services and resources, but inadequate promotion means they're lost in a vast sea of competing options.

This PR Toolkit is an effort to put tools into the hands of library staff members so they can better manage their Marketing and PR efforts.

Developing A Marketing Plan
Introduction | Basics for Success | Implementation | Other Resources
Planning Materials
Press Release Contents Guidelines | Activity Planning Checklist & Promotion Suggestions | Photographic Considerations When Planning Events | Taking Better Photographs | Photographic Permissions
Speak Up for Your Library
Project Homepage | Program Explanation | Sign-up Cards (pdf) | Bookmarks (pdf) | Poster (pdf) -- 8.5x11 | Outreach Ideas | Other Resources...

Program Resources
UW-Madison Press Authors Available as Speakers | UW Extension | Wisconsin Technical College System

ALA Resources
Public Information Office | Online Member Media Relations Tools | Library Advocate’s Guide to Building Information Literate Communities

For more information about marketing and public relations, contact Mark Ibach.